WHATSAPP COMENZARÁ A MOSTRAR PUBLICIDAD
En vez de cobrar el servicio a los usuarios.
WhatsApp es, sin lugar a dudas, el canal de comunicación más elegido por los usuarios, y una de las aplicaciones para celulares más usadas alrededor del mundo.
De hecho, un estudio que realizó la empresa especializada en estadísticas y datos de uso de aplicaciones, Apptopia, pone en el tope de las aplicaciones a WhatsApp, y señala que los usuarios pasaron 85.000 millones de horas metidos en la plataforma durante los últimos tres meses.
Ahora bien, desde que Facebook compró el mensajero por 16.000 millones de dólares está tratando de encontrar la forma de monetizar su gran éxito y, tras descartar la hipótesis de cobrar directamente a los usuarios, la publicidad parece ser la manera más fácil.
Luego de varias suposiciones y anuncios al respecto, ahora fue el mismísimo vicepresidente de WhatsApp, Chris Daniels, quien confirmó que el servicio tendrá publicidades en un futuro próximo, aunque no dio fechas exactas.
CÓMO SERÁN LOS AVISOS
Los anuncios, por ahora, aparecerán en los “Estados” de WhatsApp, esa función que permite a los usuarios compartir fotos e historias tal como lo harían en Instagram o Snapchat.
Por lo que se presume, los avisos se “colarán” entre los Estados, de forma muy similar a como lo hacen en Instagram, también propiedad de Facebook.
La aplicación ya tiene 1,5 mil millones de usuarios en todo el mundo, de los cuales 450 millones utilizan los Estados a diario.
Fuente: Datachaco
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